NCsoft and JYP announced the creative collaboration at NCsoft R&D center on Aug. 19.
The creative collaboration is an agreement for developing new content and marketing together in game and popular music.
They have already worked last May together on marketing JYP’s famous girl group singer Wonder Girls’ new music and dance in <Aion> first.
“The marketing Wonder Girls in <Aion> last May had shown amazing ripple effect. So we will work similar marketing in other countries, and will create more creative content affiliation model with JYP,” said TaekHyun Kim, director of global business of NCsoft.
“No fear in entering global market is what both companies have in common, I believe. JYP’s artists and producers will do our best to achieve fruitful result in the global market not limited in Japan, China, or US.,” said Wook Jung, CEO of ?JYP.
JinYoung Park, a.k.a JYP
JinYoung Park, producer of JYP, attended the place with rookie group ‘miss A’ as well.
“I have learned that a virtual world called ‘game’ is a place where many emotional behaviors that cannot be done in real world can be done while doing the joint promotion of Wonder Girls with NCsoft. For example, disabled people can dance and play with other gamers in <Aion>. I would like to thank NCsoft for letting me know this emotional world,” said JinYoung Park.
miss A
